When i first started this assignment, i had no idea where to start. There were so many ideas running around that it was hard to concentrate. But the solution came when i opened my fridge and grabbed a Coke. Coca-Cola is one of the greatest American symbols we see on a daily basis. What better choice could there be for an American to discuss?
http://www.youtube.com/watch?v=k-STkFCCrus (Coca-Cola Border)
In the TV ad above, two rival soldiers patrol their nations borders, picking over every detail (trash...). In the end however, they put their arguments aside so that they both can enjoy the great pleasure of an ice cold Coke before beginning their duties again.
This commercial sells Coke to the people in many ways. The fact that the individuals in it are soldiers might appeal to some military individuals. The older uniforms that they wear appeal to the elder generations as they see an image of the times of their youth. The fact that the soda is ice-cold appeals to the American ideal of sitting back and relaxing with a nice cold beverage.
Another aspect is the image of the two soldiers putting their differences aside to have Coke sells the idea that Coca-Cola can help solve people's problems, and make your life better.
Wednesday, August 31, 2011
Thursday, August 25, 2011
English 103 - Rhetoric
Rhetoric is all around us. Everywhere we look, people and businesses are using language in inventive ways to persuade us to see something in a particular way. Groups will invent catchy phrases that draw the eye and ensure people remember their message. Any1 "Got Milk?"
Walking around campus, rhetoric is shown everywhere we look. On the walls in your dorm are posted advertisements for all sorts of events, from sports to movie nights, often times offering deals written in colorful ways in order to entice you into going to the events.
Also on campus, there are many stations where fraternities and sororities have set themselves up, advertising to the next generation of potential members. Everyone has seen the "would Jesus go greek?" posters, and often times that is enough to appeal to the human imagination, drawing people in to learn more and possibly sign-up, thus completing the messages intended purpose.
Walking around campus, rhetoric is shown everywhere we look. On the walls in your dorm are posted advertisements for all sorts of events, from sports to movie nights, often times offering deals written in colorful ways in order to entice you into going to the events.
Also on campus, there are many stations where fraternities and sororities have set themselves up, advertising to the next generation of potential members. Everyone has seen the "would Jesus go greek?" posters, and often times that is enough to appeal to the human imagination, drawing people in to learn more and possibly sign-up, thus completing the messages intended purpose.
Movie trailers and posters are another example. Choice clips from a movie are used in the trailer to maximize the intrique and desire to see the movie. Posters will include phrases to do the same thing. An excellent example is the poster for the recent Harry Potter movie
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